Creating a physical building concept presents a solid visual of the arcade setting. The exterior of the building includes the façade and the side. The interior shows the floor plan along with the arrangement of the arcades and gaming rooms. A color code is added to represent the type of games available at the establishment.
With the rise of esports, sponsored gamers are representing their team with shirts, backpacks, and gaming sticks at an exponential rate. Competitors of New Challenger can join the irreversible trend with the arcade’s apparel including t-shirts, drawstring backpacks, and gaming sticks.
With the rise of esports, sponsored gamers are representing their team with shirts, backpacks, and gaming sticks at an exponential rate. Competitors of New Challenger can join the irreversible trend with the arcade’s apparel including t-shirts, drawstring backpacks, and gaming sticks.
To spread the word of New Challenger to all gamers of all generations, the business is promoted in different ways. Business cards, billboards, posters, flyers, websites, and reward apps are implemented to catch the attention of any and all who are interested in New Challenger.
New Challenger is a fictional arcade and gaming entertainment establishment. The objective was to invent a business with an original concept. Because one of my inspirations is video games, I wanted to create a retro arcade scene with private lobbies where people (young and old) can recapture the joy of playing video games on arcade cabinets. The title “New Challenger” gives the people the idea to reignite their competitive edge in gaming. The logo drawn by hand including the lettering and later translated as a vector illustration. The dynamic logo is designed to have multiple versions such as monochromatic, black and white, and full color.